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Why

What started as someone’s dream to eat cake without cruelty evolved into a vision for change. Our mission is to give you plant-based alternatives to everyday foods, that taste as delicious as you’ve always known them, whilst doing our best to positively change the future of the planet, animals and people with every, little, bite.

We’ve started our quest with eggs- It is estimated that more than 60 percent of the world’s eggs are produced in industrial systems, mostly using barren battery cages.

1.4m TONS
OF GRAIN IS NEEDED
EACH YEAR TO FEED
THE CHICKENS IN THE UK1

1.9M
LITRES
OF WATER

NEEDED PER DAY2
EQUAL TO 500,000 PEOPLE
PER DAY HAVING
DRINKING WATER

WILD HENS
NATURALLY LAY
10-15 EGGS PER YEAR…

BUT MODERN HENS HAVE BEEN BRED
TO PRODUCE
250-300!

CAGED CHICKENS ARE GIVEN
1 1/2 SQUARE
FEET3 TO LIVE

(THAT’S LIKE YOU
LIVING IN 1 1/2
SQUARE METRES)